11.11.07
/ 11:25 AM
原来没有人真正自由过 we free ourselves from one prison, just to enter another jail -----
Hahaha, its time for... Bit Bit Public Lecture Series!!
Iconic Figure Was thinking about the stuff taught in SSA1201 and HY2229 the other day, and the thought of "iconic figure" came to me: Every organisation, be it the state, company, social group etc, has its own iconic figure. people subconciously and conciously find a thing, (most of the time a person, other times an object), and link them up with the organisation. it serves as an alternative way to remember the organisation. at the same time, people can relate to the organisation better through these iconic figures that they often see on TV, news, pictures etc. in short, such iconic figures made public feels closer to the organisation, and this in turn makes the organisation part of their day to day lives. That explains why organisations have logos, symbols to represent themselves. however, the use of objects often lose out to the use of personalities to create an image that people can readily identify with. Hmm, let's give an example, when I went for the Dragon 100 tour, we often need to introduce ourselves to Mainland Chinese and other overseas delegates. When we told them that we're from Singapore, guess what's their first remark? "oooh! Singapore! I know! I admire your Lee Kuan Yew, he created a miracle!" Another example: When we think of China, which personality come to our mind? yesh, Mao and Deng! What about US? George Washington, George W Bush isn't it? Personalities can also be served as representation of major learning points so that we can absorb it easier just by recalling that person. Example: - who do you think of when we say a controversial yet successful politician? Bill Clinton etc came to your mind right? - who do you think of when we use the term "nag"? your mum right? (for others, it might be their Hon Gen Sec though haha :p) - who do you think of when we say "burning bridges"? Julius Caesar! - who do you think of when we say "anti garmen"? the pictures of Mr brown and talking cock! - who do you think of when we say "leftist communist element in the PAP"? Lim Chin Siong right? However, one important point to take note is that these personalities, symbols, logos are just people or objects by itself. They became iconic figures through active creation of it by other people, an active value-adding to an object (to soci major: is that what we call 'creation of a social construct'?)
Yes, they don't become iconic figures just by the snap of a finger, it requires active human effort to create it: LKY won't be the iconic figure if he didn't actively appear on TV programs, news, and definitely won't be equate to Singapore's success if he didn't put in his very best into it; Mao and Deng will not come to our minds if not for Mao's propaganda and Deng's legendary achievements; Bill Clinton will not be associated to controversies if he hadn't do it with Monica Lewinsky right? Lim Chin Siong will not be associated with Communism if he wasn't Chinese-educated and joined anti-British cell groups too, but of course, the play up by media and textbooks had a great influence as well. My point being? It is necessary for every organisation to have an iconic figure. And to have one requires the human effort of both individuals and the public. In short, "the creation of an image is personal effort, the amplification of it is by the public" that's why ancient chinese have a saying: "悠悠众口难堵矣", "得民心者得天下"
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